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We have experience of developing award-winning strategies and campaigns for organisations as varied as:

  • The NHS

  • Health and social care providers

  • Sports organisations

  • Manufacturers and retailers

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Our services include:

  • Strategy and campaign development

  • Media relations

  • Crisis communications

  • Copywriting

  • Awards submissions

  • Proposal and presentation creation

  • Video and multimedia development

  • Digital and social media strategy

  • Community engagement

  • Corporate partnerships



The Beat The Scrum campaign used the profile, reach and influence of rugby league stars to help educate the public on how to choose the right NHS services. The innovative campaign gained international and national acclaim from the sports and health care sectors.

With creative social media campaigns, significant media coverage, and the campaign proudly featuring on the front of Widnes Vikings’ playing kits, it provided the NHS with a fantastic platform to engage the public.

12-Month Impact:

  • 800,000+ video views

  • Extensive local, regional and national press coverage

  • Supported by rugby league legends – including Paul Sculthorpe, Jim Mills and Paul Cullen

  • Winner: Leaders In Sport 2018 Best Sponsorship (selected ahead of campaigns by NFL, NBA, LA Clippers, Manchester United and England Cricket)

  • Winner: HSJ 2018 - Best Primary Care Innovation

  • Winner: Chartered Institute of Marketing North ‘Best Digital Campaign’ and ‘Best Integrated Campaign’ awards.

  • Winner: Academy of Fab NHS Stuff – Rosa Parks Award.



R NHS was an eye-catching marketing campaign created by CommaGB, in partnership with QPR FC, West London Health Partnership / Fulcrum Group and NHS Hammersmith and Fulham CCG. Using stars and legends of the iconic London football team, the campaign used the power of football and creativity social media videos to help tackle NHS pressures.

  • Launched to 14,000+ supporters at a major Sky Bet Championship tie

  • 12 creative videos showcased by QPR FC via the club website, Facebook and Twitter, and shared across all local NHS channels.  

  • Two-month delivery (February-April 2019)

  • 103,900 total video views

  • Average view rate: 8661

  • Campaign launch video: 26,000 views

  • Catalyst for strategic partnerships between campaign partners.


Working for Widnes Vikings, John Hughes developed an innovative social media campaign for Britain’s leading independent car supermarket, Motorpoint, ahead of the Vikings vs St Helens Super League derby.

The campaign pitted St Helens legend, Paul Sculthorpe, against former Vikings captain, Mark Smith, in a series of challenges at the iconic Oulton Park race track. Professionally filmed, and distributed across social media channels using targetted adverts, the campaign wowed.

Campaign Impact:

  • 97,000 video views

  • Significant press coverage

  • Front and centre at the Super League match...



Working for Community Integrated Care, John Hughes supported the charity to achieve a market-leading profile. He secured significant press coverage in local and national media, as well as countless trade magazines and journals

National media examples:

  • The One Show (BBC)

  • The Sunday Times

  • The Guardian

  • The Telegraph

  • The Independent

  • ITV News

  • Sky Sports

  • Radio 4



As Director of Communications and Digital Engagement at Widnes Vikings, John Hughes supported the Super League club to significantly grow and monetise its social media channels. These efforts enhanced the club’s communications with supporters and stakeholders, and enabled it to offer greater value to its corporate sponsors

12-Month Impact:

  • 342% growth in Facebook followers

  • 30% growth in Twitter followers

  • 2m+ video views

  • New revenue streams created